Soul’s Calling was founded by President Gina Cotroneo in Dallas in 2003. The company creates and markets a “fashion-with-a-purpose” accessory and gift line.
Soul’s Calling’s purpose is to advertise positive ideas and energy. Ms. Cotroneo knows firsthand the creative power that we hold inside ourselves. She believes that all experiences are gifts, to realize this is to evolve, and to live this is to have true power. That philosophy was proven in a most unlikely way after a violent attack in 1997. She chose to see the event as an opportunity, and turned the experience into positive action.
Her story of courage and self-empowerment has been featured on television programs such as “Oprah,” “Montel,” and “Crier Live” and in such publications as Glamour. Oprah Winfrey said of Ms. Cotroneo, “She tapped into the kind of power that can never be taken away.”
“We are all connected with one another, and our individual actions and words have a great effect on the whole,” said Cotroneo.
Positive Energy Transfer (PET) is a very important component to the Soul’s Calling brand.
“I send conscious positive energy into all the products by means of prayer and meditation, with the intent that they carry joy wherever they go. Requests for awareness and conscious creation are also made to the manufacturers as a way of helping to ensure that each product contains the highest “vibe” possible in addition to its more obvious positive message.”
The positive energy is held in the product and transferred to the user and from that person to another. And another. And so the consciousness of the world is raised and it becomes a better place.
“This is my mission. My soul’s calling. Enjoy and share the love.”
— Gina Cotroneo, President of Soul's Calling
Designer Gina Cotroneo is also a motivational speaker. She has received numerous awards for her leadership and community contributions. She is also an official spokesperson for The Texas Association Against Sexual Assault and for RAINN, The Rape, Abuse & Incest national Network.
Members of the Press, here.
